HBO Max executives have reportedly admitted that And Just Like That, the revival of Sex and the City, was a “gamble that didn’t pay off” as the series comes to an end. The show, which brought back beloved characters Carrie, Miranda, and Charlotte, was meant to capture both longtime fans and a new audience, but reactions were mixed from the start.
While the series generated plenty of headlines, it also faced criticism for its tone, writing, and changes to the characters. Many fans felt the revival lacked the spark and charm of the original, while others thought it tried too hard to be current and socially relevant.
Despite the star power of Sarah Jessica Parker, Cynthia Nixon, and Kristin Davis, viewership reportedly dropped over time. Although the show did have loyal supporters, executives now see it as a costly project that failed to meet expectations.
The decision to end And Just Like That marks the close of an era for the Sex and the City franchise, which has been part of pop culture for over two decades. For some, it’s a disappointing farewell; for others, it’s a chance to leave the story where it stands without further risking its legacy.
Even with the revival’s uneven reception, it reminded audiences of the original’s impact — a stylish, friendship-driven series that defined a generation of TV. But for HBO Max, this particular return to Manhattan simply didn’t deliver the win they were hoping for.